Winner Status:
Category Winner

Client/Brand: 
Dignity Health

Agency: 
Conill

Campaign Summary:
The "My Wife" campaign by Dignity Health tackled cultural barriers and low awareness of cancer screenings among Latinos, where cancer accounts for 21% of deaths. By using storytelling that highlighted family priorities, it effectively promoted mammograms, aiming to save lives within the community.

Client Credits:
Janice Abad Landaz










Agency Credits: 
Emily Preciado
Sebastian Garin
Miriam Torres
Nora Puig
Brett Dennis
Carlos Barciela





Additional Contributors: