My Wife
Category
Audio - Radio, Internet Radio, and Podcasts
Description
Winner Status:
Category Winner
Client/Brand:
Dignity Health
Agency:
Conill
Campaign Summary:
The "My Wife" campaign by Dignity Health tackled cultural barriers and low awareness of cancer screenings among Latinos, where cancer accounts for 21% of deaths. By using storytelling that highlighted family priorities, it effectively promoted mammograms, aiming to save lives within the community.
Client Credits:
Janice Abad Landaz
Agency Credits:
Emily Preciado
Sebastian Garin
Miriam Torres
Nora Puig
Brett Dennis
Carlos Barciela
Additional Contributors: