Winner Status:
Category Grand Prize Winner

Client/Brand: 
AB INBEV

Agency: 
We Believers

Campaign Summary:
The base salary of a female player is 10 times lower than a man's, that’s why Corona organized a match ten times longer.

A 900-minute game to show how much women need to play to make the same as men in a typical 90-minute game.

Client Credits:
Fabio Baracho Martinelli
Felipe Ambra
Alejandro Karlos Gershberg Rubinstein
Sinuhé Garcia
Mariana Ugalde
Yune Aranguren
Mariana Cuellar
Adolfo Lopez
Gerardo Prudencio
Daniel Davila

Agency Credits: 
Gustavo Lauria
Sebastian Higueret
Christian Leal Saint-Jean
Natalia Gamarra
Nallely Recinas
Caterina Malpica
Rocio Fernandez Sasso
Miriam Rota Ros



Additional Contributors:
Landia
We Doers
Pickle Music
Da8