900 minutes for equality
Category
Sports / World Cup
Description
Winner Status:
Category Grand Prize Winner
Client/Brand:
AB INBEV
Agency:
We Believers
Campaign Summary:
The base salary of a female player is 10 times lower than a man's, that’s why Corona organized a match ten times longer.
A 900-minute game to show how much women need to play to make the same as men in a typical 90-minute game.
Client Credits:
Fabio Baracho Martinelli
Felipe Ambra
Alejandro Karlos Gershberg Rubinstein
Sinuhé Garcia
Mariana Ugalde
Yune Aranguren
Mariana Cuellar
Adolfo Lopez
Gerardo Prudencio
Daniel Davila
Agency Credits:
Gustavo Lauria
Sebastian Higueret
Christian Leal Saint-Jean
Natalia Gamarra
Nallely Recinas
Caterina Malpica
Rocio Fernandez Sasso
Miriam Rota Ros
Additional Contributors:
Landia
We Doers
Pickle Music
Da8