Winner Status:
Category Winner

Client/Brand: 
Heineken USA

Agency: 
THIRD EAR

Campaign Summary:
“We likkle but we tallawah.”

(i.e., "We're little but mighty" in Jamaican Patois).

This mantra guided our efforts to re-introduce an iconic Caribbean brand while launching a new RTD line.

We brought this energy to the campaign so our Afro Caribbean target would recognize it in the drink.

It worked.

AND THAT'S MAAD.

Client Credits:
Bryan Bozzone
Belen Pamukoff
Halley Barnes
Jackie Checho
Nancy Correa






Agency Credits: 
Serge Flores
Yesenia Rodriguez
Evana Flores
Ed Castillo
Leo Olper
Michael McLaughlin





Additional Contributors:
First Avenue Machine