Winner Status:
Category Winner

Client/Brand: 
Jack Daniel's Tennessee Honey

Agency: 
IW Group

Campaign Summary:
When Hip-Hop turned 50, Jack Daniel's Tennessee Honey and community partner Art, Beats + Lyrics not only wanted to honor the culture's rich history and legacy, but also explore its exciting future. The result was "The Verse" -- an AI-powered immersive VR world that took hip-hop innovation to new heights.

Client Credits:
Keenan Harris
Chris Saling
Morrison Nichols
Fabricia Da Silva
Jabari Graham
Dwayne Wright





Agency Credits: 
Telly Wong
Sid Kim
Reed Schmidt
Vanessa McKenzie
Mike Anapolsky
Rachel Kim
Karen Tran Wood
Martin Chingcuangco
Blair Ballou
Sharon Gao

Additional Contributors:
Art, Beats + Lyrics