Winner Status:
Category Grand Prize Winner

Client/Brand: 
AARP Office of Diversity, Equity & Inclusion

Agency: 
IW Group, Inc.

Campaign Summary:
AARP aims to enhance the quality of life for all as we age, celebrating moments like Lunar New Year and the Year of the Dragon. This campaign aligned with AARP’s strategy to address AAPI needs through engaging social media content reflecting AAPI values, including staying active and continuing hobbies for older adults.

Client Credits:
June Kao
Jill Jacobs









Agency Credits: 
Bill Imada
Margie Templo Parks
Blair Ballou
Shagorika Ghosh
Melissa Ross
Alexis Johnson
Stone Shih
Janet Alikpala



Additional Contributors: