Winner Status:
Category Winner

Client/Brand: 
National Football League

Agency: 
Chemistry Cultura

Campaign Summary:
The NFL's Por La Cultura (PLC) campaign aimed to broaden its Latino fanbase by celebrating Latino heritage and engaging diverse audiences. Chemistry Cultura was able to successfully highlight Latino contributions to football, emphasize the youth's role in its future, and advocate for diversity and inclusivity both on and off the field.

Client Credits:
Sarah Bishop
Javier Farfan
Kat Ungvary








Agency Credits: 
Lauren Cortinas
Krysten Casabielle
David Villavicencio
Daniela Gil







Additional Contributors: