Winner Status:
Category Winner

Client/Brand: 
McDonald's

Agency: 
IW Group

Campaign Summary:
To address the generational language barrier that exists between millions of AAPI Gen Z and their grandparents, McDonald’s launched Sweet Connections, an AI-powered campaign -- and brand first -- that not only explored this important issue, but also presented an tech-forward solution.

Client Credits:
Liz Fernandez
Ryan Worthy









Agency Credits: 
Telly Wong
Sid Kim
Mike Anapolsky
Suzie Bao
Reed Schmidt
Sharon Gao
Flora Zhao
Alex Cho Truong
Kai Chuan


Additional Contributors:
Valiant Pictures
HeyGen