Winner Status:
Category Winner (2nd, Silver)

Client/Brand: 
Haleon

Agency: 
Digitas

Campaign Summary:
Sensodyne’s Sensory Overload campaign launched a powerful purpose-led initiative championing sensory-inclusive oral care. Through a Hulu documentary, social amplification, media partnerships, and dental training with the ADA and KultureCity, the campaign drove awareness, advocacy, and real-world change, positioning Sensodyne as a leader in inclusive health.

Client Credits:
Stephanie Hernandez
Andrea Duray
Aimee Garriga
Marissa Solan
Keri Palazzolo
Sue Vlcko
Katie Williams




Agency Credits: 
Atit Shah
Katherine Saxon
Mark Book
Grace Chen
Mary Gannon
Linda Fitzsimmons
Michael Gotkin
Audrey Bogert
Michael Margolies
Kathryn Smolen

Additional Contributors:
Vox Creative
KultureCity
Edelman