Winner Status:
Category Grand Prize Winner (1st, Gold)

Client/Brand: 
Sprite

Agency: 
Majority

Campaign Summary:
At its inception, Sprite’s iconic “Obey Your Thirst” tagline and basketball legend Grant Hill spoke to a generation seeking self-expression and authenticity. Decades later, the brand tapped Olympic gold medalists Anthony Edwards and Sha’Carri Richardson to revive the classic campaign with an evolved message tailored for today’s ambitious Undaunted Thrivers.

Client Credits:
A.P. Chaney
Chris Keyes
Diana LaBrecque
Kate Schaufelberger
Brian Rogers
Samantha Gilham
Harriott Kelly




Agency Credits: 
Omid Farhang
Chanae Reed
Johana Martinez
Barbara Rego
Holli Wilkins
Christine Presto
Matt McLaren
Jake Tannery



Additional Contributors:
Honor Society
No Sushi