Winner Status:
Category Grand Prize Winner (1st, Gold)

Client/Brand: 
Western Union

Agency: 
AVC

Campaign Summary:
The campaign aimed to deepen Western Union’s relevance across Toronto’s multicultural landscape by boosting consideration and digital adoption among high-value omnichannel customers. Specific goals included improving brand consideration in retail-dominant communities, increasing engagement across physical and digital touchpoints, and reducing customer churn in key corridors (South Asian, Filipino, and Jamaican).

Client Credits:
Lalal Steele
Marcus Kwamie









Agency Credits: 
Shaharyar Irfan
Hassan Iqal
Erk Dela Cruz
Eddie Cristobal
Gaurav Sharma






Additional Contributors: