Winner Status:
Category Winner (3rd, Bronze)

Client/Brand: 
The Kraft Heinz Company

Agency: 
S4 Capital

Campaign Summary:
Dorm-Buela brought comfort, culture, and Kraft Mac & Cheese to Latine college students through a digital-first, campus-led campaign starring Salty Cocina as a modern abuela. Launched during FIU’s Family Weekend, the content series and IRL dinner activation drove deep emotional engagement and cultural relevance with Latine Gen Z collegiate audiences.

Client Credits:
Danielle Spikener
Dominique Robinson
Victoria Lee
Alyssa Galiardo
Ashleigh Edmonds
Matthew Slater
Carolyn Kramer
Aliza Goldberg
Alexandra Lieberman
Cheryl Barbee

Agency Credits: 
Aki Spicer
Jake Sugarman
Rebecca Williams
Joshua Chaplin
Nardos Berhane
ShRon Ortiz
Priscilla Karamzadeh
Michelle Marquez
Jen Flores
Parmeet Plahey

Additional Contributors:
Carat
The Kitchen
Intern Queen
ABMC