The 20th Annual Multicultural Excellence Awards
Verizon and McCann Worldgroup received top honors winning the Best in Show award in the 2020 ANA Multicultural Excellence Awards competition for the campaign “Love Calls Back.”
The campaign features a four-minute video with four members of the LGBTQ+ community reconnecting — and reconciling — in telephone calls with family members who originally rejected their sexual identity. The social media campaign ran across Verizon’s channels.
Now in their 20th year, the ANA Multicultural Excellence Awards recognize client-side marketers and their agency or media partners who produced multicultural marketing campaigns between June 2019 and July 2020. This year’s competition, open to both ANA members and nonmembers, received 300 entries, the largest number of entries in the awards’ history.
This year’s program attracted 300 entries in 13 categories resulting in 26 Category Winners, 13 Grand Prize Winners and one “Best in Show” Winner. Judges were members for the ANA Multicultural Marketing & Diversity Committee, members of AIMM (the Alliance for Inclusive and Multicultural Marketing) and other subject matter experts. Read full Press Release.
See complete listing of the 2020 Multicultural Excellence Awards Winners Listing