Multicultural Excellence Award

The ANA is proud to announce the shortlist of winners for the 2024 Multicultural Excellence Awards! Finalists are listed alphabetically by client company within each category.

This is a preliminary list of 2024 winners to be awarded the Category Grand Prize and Category Winner's achievements in each category. All teams appearing on this list are winners.

The reveal of award levels, as well as the Best in Show award, will be announced and celebrated at the ANA Multicultural Excellence Awards Gala and dinner presented on November 19, 2024. Register here to attend.

African American

Jack Daniel's Tennessee Honey Art, Beats & Lyrics "The Verse"
Client: Jack Daniel's Tennessee Honey
Agency: IW Group

THE FABRIC OF HIP HOP
Client: PUMA North America
Agency: BURRELL COMMUNICATIONS GROUP

We Came To Play
Client: The Walt Disney Company
Agency: Cashmere Agency

Asian

Lexus Asian TX Launch Campaign
Client: Lexus
Agency: IW Group

McDonald's Sweet Connections AI
Client: McDonald's
Agency: IW Group

GRIP
Client: Toyota Motor North America
Agency: Intertrend Communications

Audio - Radio, Internet Radio, and Podcasts

Sing The News
Client: Argentine Heart Foundation (Fundación Cardiológica Argentina)
Agency: BeautifulBeast

Cadillac Celebrates Hip-Hop 50
Client: General Motors
Agency: Spotset Radio Network

Spectrum “The One” AA Music Campaign & Custom Song
Client: Spectrum
Agency: INFUSION by Castell

Cross-Cultural Campaigns

Banned Book Club
Client: Digital Public Library of America
Agency: FCB Chicago

McDonald's Sweet Connections AI
Client: McDonald's
Agency: IW Group

Born to Play
Client: National Football League
Agency: 72andSunny

Demonstrated Growth

Life's Better Campaign
Client: American Family Insurance
Agency: Elite Media

Metro’s No BS Approach: Cutting out the Yada Yada, Earning Back Share
Client: Metro by T-Mobile
Agency: BarkleyOKRP

GRIP
Client: Toyota Motor North America
Agency: Intertrend Communications

Digital/Social/Mobile

Banned Book Club
Client: Digital Public Library of America
Agency: FCB Chicago

McDonald's Sweet Connections AI
Client: McDonald's
Agency: IW Group

The Leak
Client: Verizon
Agency: the community

Experiential Marketing

Rainbow Deposits: Pride Placements
Client: BMO
Agency: FCB Canada

Jack Daniel's Tennessee Honey Art, Beats & Lyrics "The Verse"
Client: Jack Daniel's Tennessee Honey
Agency: IW Group

WcDonald's Immersive Dining Experience
Client: McDonald's
Agency: We Are Social + Narrative

Hispanic

Dina & Mita
Client: Doritos
Agency: Goodby Silverstein & Partners

#MyHairAMiModo
Client: Dove
Agency: MediaMonks

Found in Translation: The untold story of children who give a voice to generations.
Client: U.S. Bank
Agency: Casanova McCann and McCann Worldgroup

Holiday and Milestones

AARP Embrace Your Inner Dragon
Client: AARP Office of Diversity, Equity & Inclusion
Agency: IW Group

Balikbayan Magic
Client: The Coca-Cola Company
Agency: VML Canada

Ponle Tu Extra
Client: Whataburger
Agency: FPO Marketing

Influencer Marketing (NEW)

Rainbow Deposits: Pride Placements
Client: BMO
Agency: FCB Canada

#MyHairAMiModo
Client: Dove
Agency: MediaMonks

KIA presents - MOTIVATED
Client: KIA TELLURIDE - CANVAS WORLDWIDE
Agency: NGLmitú

LGBTQ+ (Lesbian, Gay, Bisexual & Transgender)

Rainbow Deposits: Pride Placements
Client: BMO
Agency: FCB Canada

Pride Unravelled
Client: Egale Canada
Agency: VML Canada

House of Drag - House of the Dragon Season 2 Premiere Event
Client: Max
Agency: RQ Media Group

Marketing to the 50+ Consumer

AARP Embrace Your Inner Dragon
Client: AARP Office of Diversity, Equity & Inclusion
Agency: IW Group

Some Things Come with Age. Some Others Don’t.
Client: Ad Council and Alzheimer's Association
Agency: Lopez Negrete Communications

Improbable Housemates
Client: MEO
Agency: Dentsu Creative Iberia

People with Disabilities

Absurd Promises
Client: ASDRA (Asociación Síndrome de Down de la República Argentina)
Agency: VML Argentina

Disability Is Not A Dirty Word
Client: Easterseals Southern California
Agency: The House of Joy

Beautiful Silence
Client: Subaru of America
Agency: Carmichael Lynch

Rising Multicultural Segments

Red Stripe “It’s Maad”
Client: Heineken USA
Agency: THIRD EAR

Discover The Journey
Client: Metrolinx - GO Transit
Agency: Ethnicity Matters

Heroes & Headliners
Client: Walmart
Agency: Momentum Worldwide

Small Budget

Today You Were Ready Hands-Only CPR Awareness Campaign
Client: American Heart Association
Agency: Admerasia

Sauces Campaign
Client: McDonald's
Agency: Admerasia

How Latine Pride Turned First Latinx-led Superhero Film, "Blue Beetle," into the #1 Film at the Box-Office
Client: Warner Bros. Pictures
Agency: H+M Communications

Socially Responsible

Rainbow Deposits: Pride Placements
Client: BMO
Agency: FCB Canada

Driving While Black
Client: Courageous Conversation Global Foundation
Agency: Goodby Silverstein & Partners with Critical Mass

Anti-Choice Ads
Client: WISP
Agency:72andSunny

Sports

Bring in the Subs
Client: Mastercard
Agency: McCann

NFL Por La Cultura Campaign 2023-24
Client: National Football League
Agency: Chemistry Cultura

Doin Damage
Client: Nike Diamond
Agency: Hyphenated

DEIB Excellence Awards

The Cadillac Lounge: Bringing Big Dreams and Bold Ambition to ABFF
Client: Cadillac (General Motors)
Agency: Jack Morton Worldwide

The Mic is Yours
Client: Kia America
Agency: Inspire Agency

Texas Children’s Health Plan Cultural Competency: Enhancing the Lives of Houston's Underserved Minorities
Client: Texas Children’s Health Plan
Agency: DLG Research