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Have questions? Contact:
The Multicultural Awards Team, multiculturalawards@ana.net
Multicultural Excellence Award
The ANA is proud to announce the shortlist of winners for the 2024 Multicultural Excellence Awards! Finalists are listed alphabetically by client company within each category.
This is a preliminary list of 2024 winners to be awarded the Category Grand Prize and Category Winner's achievements in each category. All teams appearing on this list are winners.
The reveal of award levels, as well as the Best in Show award, will be announced and celebrated at the ANA Multicultural Excellence Awards Gala and dinner presented on November 19, 2024. Register here to attend.
African American
Jack Daniel's Tennessee Honey Art, Beats & Lyrics "The Verse"
Client: Jack Daniel's Tennessee Honey
Agency: IW Group
THE FABRIC OF HIP HOP
Client: PUMA North America
Agency: BURRELL COMMUNICATIONS GROUP
We Came To Play
Client: The Walt Disney Company
Agency: Cashmere Agency
Asian
Lexus Asian TX Launch Campaign
Client: Lexus
Agency: IW Group
McDonald's Sweet Connections AI
Client: McDonald's
Agency: IW Group
GRIP
Client: Toyota Motor North America
Agency: Intertrend Communications
Audio - Radio, Internet Radio, and Podcasts
Sing The News
Client: Argentine Heart Foundation (Fundación Cardiológica Argentina)
Agency: BeautifulBeast
Cadillac Celebrates Hip-Hop 50
Client: General Motors
Agency: Spotset Radio Network
Spectrum “The One” AA Music Campaign & Custom Song
Client: Spectrum
Agency: INFUSION by Castell
Cross-Cultural Campaigns
Banned Book Club
Client: Digital Public Library of America
Agency: FCB Chicago
McDonald's Sweet Connections AI
Client: McDonald's
Agency: IW Group
Born to Play
Client: National Football League
Agency: 72andSunny
Demonstrated Growth
Life's Better Campaign
Client: American Family Insurance
Agency: Elite Media
Metro’s No BS Approach: Cutting out the Yada Yada, Earning Back Share
Client: Metro by T-Mobile
Agency: BarkleyOKRP
GRIP
Client: Toyota Motor North America
Agency: Intertrend Communications
Digital/Social/Mobile
Banned Book Club
Client: Digital Public Library of America
Agency: FCB Chicago
McDonald's Sweet Connections AI
Client: McDonald's
Agency: IW Group
The Leak
Client: Verizon
Agency: the community
Experiential Marketing
Rainbow Deposits: Pride Placements
Client: BMO
Agency: FCB Canada
Jack Daniel's Tennessee Honey Art, Beats & Lyrics "The Verse"
Client: Jack Daniel's Tennessee Honey
Agency: IW Group
WcDonald's Immersive Dining Experience
Client: McDonald's
Agency: We Are Social + Narrative
Hispanic
Dina & Mita
Client: Doritos
Agency: Goodby Silverstein & Partners
#MyHairAMiModo
Client: Dove
Agency: MediaMonks
Found in Translation: The untold story of children who give a voice to generations.
Client: U.S. Bank
Agency: Casanova McCann and McCann Worldgroup
Holiday and Milestones
AARP Embrace Your Inner Dragon
Client: AARP Office of Diversity, Equity & Inclusion
Agency: IW Group
Balikbayan Magic
Client: The Coca-Cola Company
Agency: VML Canada
Ponle Tu Extra
Client: Whataburger
Agency: FPO Marketing
Influencer Marketing (NEW)
Rainbow Deposits: Pride Placements
Client: BMO
Agency: FCB Canada
#MyHairAMiModo
Client: Dove
Agency: MediaMonks
KIA presents - MOTIVATED
Client: KIA TELLURIDE - CANVAS WORLDWIDE
Agency: NGLmitú
LGBTQ+ (Lesbian, Gay, Bisexual & Transgender)
Rainbow Deposits: Pride Placements
Client: BMO
Agency: FCB Canada
Pride Unravelled
Client: Egale Canada
Agency: VML Canada
House of Drag - House of the Dragon Season 2 Premiere Event
Client: Max
Agency: RQ Media Group
Marketing to the 50+ Consumer
AARP Embrace Your Inner Dragon
Client: AARP Office of Diversity, Equity & Inclusion
Agency: IW Group
Some Things Come with Age. Some Others Don’t.
Client: Ad Council and Alzheimer's Association
Agency: Lopez Negrete Communications
Improbable Housemates
Client: MEO
Agency: Dentsu Creative Iberia
People with Disabilities
Absurd Promises
Client: ASDRA (Asociación Síndrome de Down de la República Argentina)
Agency: VML Argentina
Disability Is Not A Dirty Word
Client: Easterseals Southern California
Agency: The House of Joy
Beautiful Silence
Client: Subaru of America
Agency: Carmichael Lynch
Rising Multicultural Segments
Red Stripe “It’s Maad”
Client: Heineken USA
Agency: THIRD EAR
Discover The Journey
Client: Metrolinx - GO Transit
Agency: Ethnicity Matters
Heroes & Headliners
Client: Walmart
Agency: Momentum Worldwide
Small Budget
Today You Were Ready Hands-Only CPR Awareness Campaign
Client: American Heart Association
Agency: Admerasia
Sauces Campaign
Client: WcDonald's
Agency: Admerasia
How Latine Pride Turned First Latinx-led Superhero Film, "Blue Beetle," into the #1 Film at the Box-Office
Client: Warner Bros. Pictures
Agency: H+M Communications
Socially Responsible
Rainbow Deposits: Pride Placements
Client: BMO
Agency: FCB Canada
Driving While Black
Client: Courageous Conversation Global Foundation
Agency: Goodby Silverstein & Partners with Critical Mass
Anti-Choice Ads
Client: WISP
Agency:72andSunny
Sports
Bring in the Subs
Client: Mastercard
Agency: McCann
NFL Por La Cultura Campaign 2023-24
Client: National Football League
Agency: Chemistry Cultura
Doin Damage
Client: Nike Diamond
Agency: Hyphenated
DEIB Excellence Awards
The Cadillac Lounge: Bringing Big Dreams and Bold Ambition to ABFF
Client: Cadillac (General Motors)
Agency: Jack Morton Worldwide
The Mic is Yours
Client: Kia America
Agency: Inspire Agency
Texas Children’s Health Plan Cultural Competency: Enhancing the Lives of Houston's Underserved Minorities
Client: Texas Children’s Health Plan
Agency: DLG Research