Multicultural and Inclusive Marketing Excellence Awards

The ANA is proud to announce the shortlist of winners for the 2025 Multicultural and Inclusive Marketing Excellence Awards! Finalists are listed alphabetically by client company within each category.

This is a preliminary list of 2025 winners to be awarded the Category Grand Prize and Category Winner's achievements in each category. All teams appearing on this list are winners.

The reveal of award levels, as well as the Best in Show award, will be announced and celebrated at the ANA Multicultural and Inclusive Marketing Excellence Awards Gala and dinner presented on October 7th, 2025. Register here to attend.

African American

SPRITE OBEY YOUR THIRST - “NAH”
Client: Sprite
Agency: Majority

MUSTARD X MUSTARD
Client: The Kraft Heinz Company
Agency: S4 Capital and The Kitchen

YOU CAN'T STOP MY DRIVE
Client: Toyota Motor North America
Agency: Burrell Communications Group

Asian

FACE THE DIFFERENCE
Client: Maybelline New York
Agency: Bustle

RE-PRESENTING AAPIs
Client: McDonald's
Agency: IW Group

A BEV STORY, STARRING THE BZ4X
Client: Toyota Motor North America
Agency: Intertrend Communications

CONTENT MARKETING

EL BÉISBOL ES OTRA COSA CAMPAIGN
Client: Major League Baseball
Agency: Remezcla

MUSTARD X MUSTARD
Client: The Kraft Heinz Company
Agency: S4 Capital and The Kitchen

BREAKING BREAD, BUILDING LEGACY
Client: Vanguard
Agency: BLK SHP, Inc.

Cross-Cultural Campaigns

JAMES BALDWIN 100
Client: Knopf Doubleday Publishing Group

MUSTARD X MUSTARD
Client: The Kraft Heinz Company
Agency: S4 Capital and The Kitchen

A BEV STORY, STARRING THE BZ4X
Client: Toyota Motor North America
Agency: Intertrend Communications

Cultural Moments and Calendarized Events

DIWALI KI MITHAAS BADHANE KE LIYE LAXMI HAIN NAA
Client: Laxmi
Agency: Shrine Enterprise Pte Ltd.

YEAR OF THE SNAKE EXPERIENCE
Agency: Intertrend Communications and Boring Design Lab USA

BALIKBAYAN MAGIC: PHILIPPINE ORIENTAL FOOD MARKET
Client: The Coca-Cola Company
Agency: VML Canada

DATA AND MEASUREMENT EXCELLENCE

AARP STAYING SHARP: SUPPORTING BRAIN HEALTH, CELEBRATING CULTURE
Client: AARP
Agency: Influential

HBCYOU CAMPAIGN
Client: Procter and Gamble
Agency: Hill and Knowlton

30TH ESSENCE FESTIVAL OF CULTURE PRESENTED BY COCA-COLA
Client: The Coca-Cola Company
Agency: Reach3 Insights

Digital Excellence

SHOPIFY MILESTONES
Client: Shopify

TENNESSEE SOUND SITES
Client: Tennessee Department of Tourist Development
Agency: VML

DORM-BUELA
Client: The Kraft Heinz Company
Agency: S4 Capital

EMERGING TECHNOLOGY

LENOVO: MEET YOUR DIGITAL SELF
Client: Lenovo
Agency: Zeno Group

APIA/MCDONALD'S SCHOLARS: AI-DRIVEN STORYTELLING
Client: McDonald's
Agency: IW Group

CHAT JUNETEENTH: AI WITH SOUL
Client: Putney LLC, in conjuction with Black Shop Friday 501C3
Agency: Putney

ENTERTAINMENT MARKETING

RE-PRESENTING AAPIS
Client: McDonald's
Agency: IW Group

MUSTARD X MUSTARD
Client: The Kraft Heinz Company
Agency: S4 Capital and The Kitchen

WHO'S WATCHING ME NOW?
Client: Hearts & Science -WB
Agency: NBCUniversal

EXPERIENTIAL MARKETING

AMOR WITH NO B.S.
Client: Match Group/Chispa
Agency: BeautifulBeast

THE SAUCE DRAWER
Client: McDonald's
Agency: IW Group

LUNARSGIVING
Client: Panda Restaurant Group
Agency: TDW+Co

HISPANIC

CÓMO TÚ LE DIGAS, LO TENEMOS (WHATEVER YOU CALL IT)
Client: IKEA
Agency: Ogilvy New York

SALVA LA Ñ
Client: Kellanova
Agency: CIEN+

EL BÉISBOL ES OTRA COSA CAMPAIGN
Client: Major League Baseball
Agency: Remezcla

Influencer Marketing

EL BÉISBOL ES OTRA COSA CAMPAIGN
Client: Major League Baseball
Agency: Remezcla

MUSTARD X MUSTARD
Client: The Kraft Heinz Company
Agency: S4 Capital and The Kitchen

UNTOLD BEAUTY YEAR 3 INFLUENCER MARKETING
Client: Unilever
Agency: Arc Worldwide

IN-LANGUAGE MARKETING

EL REGALO DE ENSEÑAR
Client: Kroger
Agency: alma DDB

DULCE DE LECHE
Client: McDonald's
Agency: alma DDB

A BEV STORY, STARRING THE BZ4X
Client: Toyota North America
Agency: Intertrend Communications

LGBTQ+ (Lesbian, Gay, Bisexual & Transgender)

PERFECTLY QUEER
Client: It Gets Better
Agency: Orci

LUSH COSMETICS X DYLAN MULVANEY: LATE BLOOMER BATH BOMB
Client: Lush Cosmetics

WORLD'S LARGEST-ATTENDED DRAG QUEEN STORY TIME
Client: Visit Philadelphia

LOCAL, REGIONAL, OR MARKET SPECIFIC MARKETING

TU COMIDA MERECE PEPSI
Client: Pepsi
Agency: Studio Resonate, SiriusXM Media

HBCYOU CAMPAIGN
Client: Procter and Gamble
Agency: Hill and Knowlton

COUNT ON US
Client: Western Union
Agency: AVC

Marketing to the 50+ Consumer

AARP STAYING SHARP: SUPPORTING BRAIN HEALTH, CELEBRATING CULTURE
Client: AARP
Agency: Influential

AARP EMBRACE YOUR INNER LIGHT
Client: AARP 
Agency: IW Group

UNTOLD BEAUTY YEAR 3 MARKETING TO THE 50+ CONSUMER
Client: Unilever
Agency: Arc Worldwide

People with Disabilities and Neurodivergent Communities

SENSORY OVERLOAD
Client: Haleon
Agency: Digitas and Vox Creative

CORONA ACCESSING PARADISE
Client: Labatt
Agency: Anomaly

TENNESSEE SOUND SITES
Client: Tennessee Department of Tourist Development
Agency: VML

PURPOSE MARKETING

WE STAND UP FOR
Client: Mastercard
Agency: McCann XBC

THE BANNED WAGON TOUR
Client: Penguin Random House
Agency: Momentum Worldwide

THE SCHOOLYS
Client: Teachers College Community School
Agency: Elite Media

Rising Multicultural Segments

AARP EMBRACE YOUR INNER LIGHT
Client: AARP
Agency: IW Group

MASALA VEGGIE BURGER - LIMITED TIME OFFER ONTARIO LAUNCH
Client: A&W Food Services of Canada Inc.
Agency: Ethnicity Matters

CULTURE OF WINNING: POLYNESIAN FOOTBALL PRIDE
Client: P&G Studios

SPORTS MARKETING

"YO SOY"
Client: Dove
Agency: DRAFTED

EL BÉISBOL ES OTRA COSA CAMPAIGN
Client: Major League Baseball
Agency: Remezcla

TOYOTA LOST NAMES
Client: Toyota Motor North America
Agency: Conill