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2022 Multicultural Excellence Award Winners Shortlist

The ANA is proud to announce the shortlist of winners for the 2022 Multicultural Excellence Awards! Finalists are listed alphabetically by submission name within each category.

This is a preliminary list of 2022 winners to be awarded the Category Grand Prize and Category Winners achievements in each category. The reveal of awards, as well as the Best in Show award, will be announced and celebrated at the ANA Multicultural Excellence Awards Dinner presented by Amazon Ads on Monday, November 7, 2022 at 7:30-9:00pm ET.  Click here to register for the gala event.


African-American
8:46 FILMS
Client: Procter & Gamble, Tribeca Studios
Agency: SATURDAY MORNING

SEE MY SKIN
Client: Vaseline
Agency: Edelman

SOUND IT OUT
Client: Ad Council
Agency: McCann New York, Casanova//McCann

Asian
McDONALD'S HALL OF ZODIACS
Client: McDonald's
Agency: IW Group

NO ESCAPE LIKE HOME
Client: Ford Canada
Agency: Ethnicity Matters

THE NAME
Client: Procter & Gamble
Agency: R/GA

Audio - Radio, Internet Radio, and Podcasts
CORONA NATIVE SPORTCASTERS
Client: AB INBEV
Agency: We Believers

SOUND IT OUT
Client: Ad Council
Agency: McCann New York, Casanova//McCann

TOUCH CARD
Client: Mastercard
Agency: McCann New York

Cross-Cultural Campaigns
GOOGLE PIXEL x PICTURE PROGRESS
Client: Google
Agency: Essence, T Brand, the content studio of New York Times

REAL TONE - PRODUCT INNOVATION & GLOBAL CAMPAIGN
Client: Google
Agency: Google Devices and Services Creative Team

THE MICROPEDIA OF MICROAGRESSIONS
Client: Black Business & Professional Assn., Toronto Metropolitan University's Diversity Institute, Canadian, Pride at Work Canada, Congress on inclusive diveristy & workplace equity
Agency: Zulu Alpha Kilo

Demonstrated Growth
ADIOS CUADERNITO
Client: QuickBooks
Agency: alma DDB

ICONOS
Client: DishLATINO
Agency: MARCA Miami

REVERSE RENEGADE
Client: Champion
Agency: Energy BBDO

Digital/Social/Mobile
SEE MY SKIN
Client: Vaseline
Agency: Edelman

THE BLACK ELEVATION MAP
Client: Black & Abroad
Agency: Performance Art

THE NAME
Client: Procter & Gamble
Agency: R/GA

Experiential Marketing
BET AWARDS TAKEOVER OF ICONIC HOLLYWOOD SIGN
Client/Agency:  BET Networks

McDONALD'S HALL OF ZODIACS
Client: McDonald's
Agency: IW Group

PLASTIC FISHING TOURNAMENT
Client: AB INBEV
Agency: We Believers

Hispanic
DOORDASH LAUNCHES "ANTOJO", ITS FIRST-EVER HISPANIC MARKETING CAMPAIGN
Client: DoorDash Inc.
Agency: Gallegos United, Wavemaker

PARA TODO LO QUE ERES
Client: Google
Agency: alma DDB

SOUND IT OUT
Client: Ad Council
Agency: McCann New York, Casanova//McCann

LGBTQ+ (Lesbian, Gay, Bisexual & Transgender)
FUND FOR THE FABULOUS
Client: Ponysaurus Brewing
Agency: Baldwin&

PANTENE | ISA'S QUINCEAÑERA AND THE POWER OF VISIBILITY
Client: Procter & Gamble
Agency: Grey

THE REALITY FLAG
Client: Human Rights Campaign 
Agency: VMLY&R

Marketing to the 55+ Consumer
AARP VIRTUAL CONCERT SERIES
Client: AARP
Agency: MAX (Music Audience Exchange)

AT YOUR OWN PACE
Client: AltaMed
Agency: Sensis

WE THRIVE TOGETHER
Client: AARP
Agency: fluent360

People with Disabilities

BROTHERS
Client: Toyota Motor North America
Agency: Saatchi & Saatchi

DEAR FITNESS INDUSTRY
Client: Degree
Agency: Edelman

TOUCH CARD
Client: MasterCard
Agency: McCann NY

Print
NON ARTIFICIAL MEXICO
Client: Burger King
Agency: We Believers

NUESTRA SAZÓN, PRIMAVERA 2022
Client: Sedano's Supermarkets
Agency: Havas House

PAY WITH CHANGE
Client: Sports Illustrated Swimsuit
Agency: Edelman

Rising Multicultural Segments
SAWEETIE MEAL
Client: McDonald's
Agency: Admerasia, Inc.

THERE IS NO ESCAPE LIKE HOME
Client: Ford Canada
Agency: Ethnicity Matters

"WE CAN DO THIS" COVID 19 PUBLIC EDUCATION CAMPAIGN 2021-2022
Client: U.S. Department of Health & Human Services - Office of the Assistant Secretary of Public Affairs
Agency: TDW+Co, Fors Marsh Group

Small Budget
PANTENE | ISA'S QUINCEAÑERA AND THE POWER OF VISIBILITY
Client: Procter & Gamble
Agency: Grey

THERE IS NO ESCAPE LIKE HOME
Client: Ford Canada
Agency: Ethnicity Matters

THE BLACK ELEVATION MAP
Client: Black & Abroad
Agency: Performance Art

Socially Responsible
REAL TONE - PRODUCT INNOVATION & GLOBAL CAMPAIGN
Client: Google
Agency: Google Devices and Services Creative Team

THE NAME
Client: Procter & Gamble
Agency: R/GA

UNCOMFORTABLE TRUTH
Client: Human Rights Foundation
Agency: TAXI (a VMLY&R company)