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The Multicultural Awards Team, multiculturalawards@ana.net
2022 Multicultural Excellence Award Winners Shortlist
The ANA is proud to announce the shortlist of winners for the 2022 Multicultural Excellence Awards! Finalists are listed alphabetically by submission name within each category.
This is a preliminary list of 2022 winners to be awarded the Category Grand Prize and Category Winners achievements in each category. The reveal of awards, as well as the Best in Show award, will be announced and celebrated at the ANA Multicultural Excellence Awards Dinner presented by Amazon Ads on Monday, November 7, 2022 at 7:30-9:00pm ET. Click here to register for the gala event.
African-American
8:46 FILMS
Client: Procter & Gamble, Tribeca Studios
Agency: SATURDAY MORNING
SEE MY SKIN
Client: Vaseline
Agency: Edelman
SOUND IT OUT
Client: Ad Council
Agency: McCann New York, Casanova//McCann
Asian
McDONALD'S HALL OF ZODIACS
Client: McDonald's
Agency: IW Group
NO ESCAPE LIKE HOME
Client: Ford Canada
Agency: Ethnicity Matters
THE NAME
Client: Procter & Gamble
Agency: R/GA
Audio - Radio, Internet Radio, and Podcasts
CORONA NATIVE SPORTCASTERS
Client: AB InBev
Agency: We Believers
SOUND IT OUT
Client: Ad Council
Agency: McCann New York, Casanova//McCann
TOUCH CARD
Client: Mastercard
Agency: McCann New York
Cross-Cultural Campaigns
GOOGLE PIXEL x PICTURE PROGRESS
Client: Google
Agency: Essence, T Brand, the content studio of New York Times
REAL TONE - PRODUCT INNOVATION & GLOBAL CAMPAIGN
Client: Google
Agency: Google Devices and Services Creative Team
THE MICROPEDIA OF MICROAGRESSIONS
Client: Black Business & Professional Assn., Toronto Metropolitan University's Diversity Institute, Canadian, Pride at Work Canada, Congress on inclusive diveristy & workplace equity
Agency: Zulu Alpha Kilo
Demonstrated Growth
ADIOS CUADERNITO
Client: QuickBooks
Agency: alma DDB
ICONOS
Client: DishLATINO
Agency: MARCA Miami
REVERSE RENEGADE
Client: Champion
Agency: Energy BBDO
Digital/Social/Mobile
SEE MY SKIN
Client: Vaseline
Agency: Edelman
THE BLACK ELEVATION MAP
Client: Black & Abroad
Agency: Performance Art
THE NAME
Client: Procter & Gamble
Agency: R/GA
Experiential Marketing
BET AWARDS TAKEOVER OF ICONIC HOLLYWOOD SIGN
Client/Agency: BET Networks
McDONALD'S HALL OF ZODIACS
Client: McDonald's
Agency: IW Group
PLASTIC FISHING TOURNAMENT
Client: AB InBev
Agency: We Believers
Hispanic
DOORDASH LAUNCHES "ANTOJO", ITS FIRST-EVER HISPANIC MARKETING CAMPAIGN
Client: DoorDash Inc.
Agency: Gallegos United, Wavemaker
PARA TODO LO QUE ERES
Client: Google
Agency: alma DDB
SOUND IT OUT
Client: Ad Council
Agency: McCann New York, Casanova//McCann
LGBTQ+ (Lesbian, Gay, Bisexual & Transgender)
FUND FOR THE FABULOUS
Client: Ponysaurus Brewing
Agency: Baldwin&
PANTENE | ISA'S QUINCEAÑERA AND THE POWER OF VISIBILITY
Client: Procter & Gamble
Agency: Grey
THE REALITY FLAG
Client: Human Rights Campaign
Agency: VMLY&R
Marketing to the 55+ Consumer
AARP VIRTUAL CONCERT SERIES
Client: AARP
Agency: MAX (Music Audience Exchange)
AT YOUR OWN PACE
Client: AltaMed
Agency: Sensis
WE THRIVE TOGETHER
Client: AARP
Agency: fluent360
People with Disabilities
BROTHERS
Client: Toyota Motor North America
Agency: Saatchi & Saatchi
DEAR FITNESS INDUSTRY
Client: Degree
Agency: Edelman
TOUCH CARD
Client: MasterCard
Agency: McCann NY
Print
NON ARTIFICIAL MEXICO
Client: Burger King
Agency: We Believers
NUESTRA SAZÓN, PRIMAVERA 2022
Client: Sedano's Supermarkets
Agency: Republica Havas
PAY WITH CHANGE
Client: Sports Illustrated Swimsuit
Agency: Edelman
Rising Multicultural Segments
SAWEETIE MEAL
Client: McDonald's
Agency: Admerasia, Inc.
THERE IS NO ESCAPE LIKE HOME
Client: Ford Canada
Agency: Ethnicity Matters
"WE CAN DO THIS" COVID 19 PUBLIC EDUCATION CAMPAIGN 2021-2022
Client: U.S. Department of Health & Human Services - Office of the Assistant Secretary of Public Affairs
Agency: TDW+Co, Fors Marsh Group
Small Budget
PANTENE | ISA'S QUINCEAÑERA AND THE POWER OF VISIBILITY
Client: Procter & Gamble
Agency: Grey
THERE IS NO ESCAPE LIKE HOME
Client: Ford Canada
Agency: Ethnicity Matters
THE BLACK ELEVATION MAP
Client: Black & Abroad
Agency: Performance Art
Socially Responsible
REAL TONE - PRODUCT INNOVATION & GLOBAL CAMPAIGN
Client: Google
Agency: Google Devices and Services Creative Team
THE NAME
Client: Procter & Gamble
Agency: R/GA
UNCOMFORTABLE TRUTH
Client: Human Rights Foundation
Agency: TAXI (a VMLY&R company)