2023 Multicultural Excellence Award Winners Shortlist

The ANA is proud to announce the shortlist of winners for the 2023 Multicultural Excellence Awards! Finalists are listed alphabetically by client company within each category.

This is a preliminary list of 2023 winners to be awarded the Category Grand Prize and Category Winner's achievements in each category. The reveal of awards, as well as the Best in Show award, will be announced and celebrated at the ANA Multicultural Excellence Awards Gala and dinner presented on Wednesday, October 11, 2023, at 7:15-9:15 pm PT. Click here to register for the Awards Gala and Dinner or Conference.

African American
A Dream Delivered: The Lost Letters of Hawkins Wilson
Client: Ancestry
Agency: Weber Shandwick

#BlackHairIsProfessional: Dove & Linkedin
Client: Dove and Linkedin
Agency: Edelman

ESPN Champion Black Business
Client: ESPN
Agency: Seven Elements Group

Asian
Lexus Asian RX Launch
Client: Lexus USA
Agency: IW Group

McDonald's Lunarverse
Client: McDonald's
Agency: IW Group

Day One
Client: Toyota Motor North America
Agency: Intertrend Communications

Audio - Radio, Internet Radio, and Podcasts
My Wife
Client: Dignity Health
Agency: Conill Advertising

La Jugada Mundial (World - Class Play)
Client: General Mills
Agency: Macias Creative

Change Leaders Live Podcast Activation
Client: McDonald's
Agency: Burrell Communications and Pod Digital Media

Cross-Cultural Campaigns
Dinner With Goop
Client: Ajinomoto Co. Inc.
Agency: Edelman

Faces of Travel
Client: Delta Air Lines
Agency: Kin

Lexus Asian RX Launch
Client: Lexus USA
Agency: IW Group

Demonstrated Growth
A Dream Delivered: The Lost Letters of Hawkins Wilson
Client: Ancestry
Agency: Weber Shandwick

Vaccines for Anti-Vax Land
Client: Permian Strategic Partnership
Agency: Edelman

Unfollow La Receta
Client: Riviana
Agency: alma DDB

Digital/Social/Mobile
Denny's Social Stars Influenced Menu
Client: Denny's
Agency: Anomaly

The McDonald's Black and Positively Golden (B&PG) Future 22 Change Leaders Campaign
Client: McDonald's
Agency: Burrell Communications Group

Celebrating World Cup "Latinisms" with Marcello Hernández
Client: McDonald's
Agency: BODEN Agency and Loud and Live

Experiential Marketing
McDonald's Lunarverse
Client: McDonald's
Agency: IW Group

Infinite Potential. Zero Limits.
Client: Sprite Zero Sugar
Agency: Momentum Worldwide

ALTA SINFÓNICA
Client: Tecate
Agency: Remezcla

Hispanic
Made to Travel
Client: Expedia
Agency: Anomaly

Think Ote
Client: Intuit QuickBooks
Agency: alma DDB

Remezcla + Target
Client: Target Corporation
Agency: Remezcla

Holiday and Milestones (NEW)
A Dream Delivered: The Lost Letters of Hawkins Wilson
Client: Ancestry
Agency: Weber Shandwick

Hispanic Heritage Celebrations
Client: Home Depot
Agency: LERMA/

McDonald's Lunarverse
Client: McDonald's
Agency: IW Group

LGBTQ+ (Lesbian, Gay, Bisexual & Transgender)
Love Proudly
Client: OnStar
Agency: Campbell Ewald

Muxes: Trenzas De Orgullo
Client: The Procter and Gamble Company
Agency: Grey NY

Taimi "America The Beautiful"
Client: Taimi
Agency: Known

Marketing to the 55+ Consumer
That Lunar Cheer
Client: AARP
Agency: IW Group

Hablando Claro Digital Video Series
Client: Banner Health
Agency: Acento Advertising

On Lok Lunar New Year Campaign
Client: On Lok
Agency: IW Group

People with Disabilities
"As We See It" Social Campaign
Client: Amazon Studios
Agency: Cynosure Creative Agency

Scrolling Therapy
Client: Eurofarma
Agency: Dentsu Creative

Me, My Autism & I
Client: Havas London
Agency: Reckitt

Rising Multicultural Segments
Diwali Dazzler
Client: McDonald's
Agency: IW Group

TD - Pan Asian Promotion
Client: TD Canada
Agency: Ethnicity Matters

Long Line of Ladies
Client: The Procter & Gamble Company
Agency: Junk Drawer LLC

Small Budget
The Whopper Sticker
Client: Burger King Mexico
Agency: We Believers

Pepsi Dig In Day
Client: PepsiCo
Agency: Walton Isaacson

Muxes: Trenzas De Orgullo
Client: The Procter and Gamble Company
Agency: Grey NY

Socially Responsible
Foreign Voiceover
Client: Colon Cancer Coalition
Agency: BeautifulBeast

Cost of Beauty
Client: Dove
Agency: Edelman with Ogilvy, Mindshare, and Collectively

Prepare to Protect
Client: Federal Emergency Management Agency (FEMA)
Agency: Lopez Negrete Communications

Sports
900 Minutes For Equality
Client: AB INBEV
Agency: We Believers

Run With It
Client: National Football League
Agency: 72andSunny

NFL "Por La Cultura" 2022-23
Client: National Football League
Agency: Chemistry Cultura