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The Multicultural Awards Team, multiculturalawards@ana.net
2023 Multicultural Excellence Award Winners Shortlist
The ANA is proud to announce the shortlist of winners for the 2023 Multicultural Excellence Awards! Finalists are listed alphabetically by client company within each category.
This is a preliminary list of 2023 winners to be awarded the Category Grand Prize and Category Winners achievements in each category. The reveal of awards, as well as the Best in Show award, will be announced and celebrated at the ANA Multicultural Excellence Awards Gala and dinner presented on Wednesday, October 11, 2023 at 7:15-9:15pm PT. Click here to register for the Awards Gala and Dinner or Conference.
African American
A Dream Delivered: The Lost Letters of Hawkins Wilson
Client: Ancestry
Agency: Weber Shandwick
#BlackHairIsProfessional: Dove & Linkedin
Client: Dove and Linkedin
Agency: Edelman
ESPN Champion Black Business
Client: ESPN
Agency: Seven Elements Group
Asian
Lexus Asian RX Launch
Client: Lexus USA
Agency: IW Group
McDonald's Lunarverse
Client: McDonald's
Agency: IW Group
Day One
Client: Toyota Motor North America
Agency: Intertrend Communications
Audio - Radio, Internet Radio, and Podcasts
My Wife
Client: Dignity Health
Agency: Conill Advertising
La Jugada Mundial (World - Class Play)
Client: General Mills
Agency: Macias Creative
Change Leaders Live Podcast Activation
Client: McDonald's
Agency: Burrell Communications and Pod Digital Media
Cross-Cultural Campaigns
Dinner With Goop
Client: Ajinomoto Co.
Agency: Edelman
Faces of Travel
Client: Delta Air Lines
Agency: Kin
Lexus Asian RX Launch
Client: Lexus USA
Agency: IW Group
Demonstrated Growth
A Dream Delivered: The Lost Letters of Hawkins Wilson
Client: Ancestry
Agency: Weber Shandwick
Vaccines for Anti-Vax Land
Client: Permian Strategic Partnership
Agency: Edelman
Unfollow La Receta
Client: Riviana
Agency: alma DDB
Digital/Social/Mobile
Denny's Social Stars Influenced Menu
Client: Denny's
Agency: Anomaly
The McDonald's Black and Positively Golden (B&PG) Future 22 Change Leaders Campaign
Client: McDonald's
Agency: Burrell Communications Group
Celebrating World Cup "Latinisms" with Marcello Hernández
Client: McDonald's
Agency: BODEN Agency and Loud and Live
Experiential Marketing
McDonald's Lunarverse
Client: McDonald's
Agency: IW Group
Infinite Potential. Zero Limits.
Client: Sprite Zero Sugar
Agency: Momentum Worldwide
ALTA SINFÓNICA
Client: Tecate
Agency: Remezcla
Hispanic
Made to Travel
Client: Expedia
Agency: Anomaly
Think Ote
Client: Intuit QuickBooks
Agency: alma DDB
Remezcla + Target
Client: Target Corporation
Agency: Remezcla
Holiday and Milestones (NEW)
A Dream Delivered: The Lost Letters of Hawkins Wilson
Client: Ancestry
Agency: Weber Shandwick
Hispanic Heritage Celebrations
Client: Home Depot
Agency: LERMA/
McDonald's Lunarverse
Client: McDonald's
Agency: IW Group
LGBTQ+ (Lesbian, Gay, Bisexual & Transgender)
Love Proudly
Client: OnStar
Agency: Campbell Ewald
Muxes: Trenzas De Orgullo
Client: The Procter and Gamble Company
Agency: Grey NY
Taimi "America The Beautiful"
Client: Taimi
Agency: Known
Marketing to the 55+ Consumer
That Lunar Cheer
Client: AARP
Agency: IW Group
Hablando Claro Digital Video Series
Client: Banner Health
Agency: Acento Advertising
On Lok Lunar New Year Campaign
Client: On Lok
Agency: IW Group
People with Disabilities
"As We See It" Social Campaign
Client: Amazon Studios
Agency: Cynosure Creative Agency
Scrolling Therapy
Client: Eurofarma
Agency: Dentsu Creative
Me, My Autism & I
Client: Havas London
Agency: Reckitt
Rising Multicultural Segments
Diwali Dazzler
Client: McDonald's
Agency: IW Group
TD - Pan Asian Promotion
Client: TD Canada
Agency: Ethnicity Matters
Long Line of Ladies
Client: The Procter & Gamble Company
Agency: Junk Drawer LLC
Small Budget
The Whopper Sticker
Client: Burger King Mexico
Agency: We Believers
Pepsi Dig In Day
Client: PepsiCo
Agency: Walton Isaacson
Muxes: Trenzas De Orgullo
Client: The Procter and Gamble Company
Agency: Grey NY
Socially Responsible
Foreign Voiceover
Client: Colon Cancer Coalition
Agency: BeautifulBeast
Cost of Beauty
Client: Dove
Agency: Edelman
Prepare to Protect
Client: Federal Emergency Management Agency (FEMA)
Agency: Lopez Negrete Communications
Sports/ World Cup
900 Minutes For Equality
Client: AB INBEV
Agency: We Believers
Run With It
Client: National Football League
Agency: 72andSunny
NFL "Por La Cultura" 2022-23
Client: National Football League
Agency: Chemistry Cultura