Winner Status:
Category Winner

Client/Brand: 
Champion

Agency: 
Energy BBDO

Campaign Summary:
July 2021: Black creators went on strike, raising awareness about one of TikTok's first injustices—#renegadechallenge. What transformed white influencers' careers didn't credit the original creator: Jalaiah Harmon.

Champion teamed with Jalaiah to create the Reverse Renegade as a protest. Beyond reversing the choreography, we reversed views and credit back to Jalaiah.

Client Credits:
John Shumate
Brandon Belk
Brittany Bandy








Agency Credits: 
Pedro Pérez
Josh Gross
Robin Laurens
Jonathan Fussel
Zé Baldin
Gabriel Barrea
Hung Vinh
Juan Roman
Tilbe Cakar
Leah Gritton

Additional Contributors:
Kepler