Winner Status:
Category Grand Prize Winner

Client/Brand: 
McDonald's

Agency: 
We Are Social + Narrative

Campaign Summary:
The WcDonald’s Immersive Dining Experience merged anime culture with brand storytelling, creating a 360-degree multisensory journey for GenZ and multicultural youth. The campaign featured anime-inspired elements, exclusive events, and a collaboration with Latin artist Young Miko, achieving widespread cultural resonance and 4 billion impressions, solidifying McDonald’s as a leader in multicultural experiences.

Client Credits:
Tariq Hassan
Jennifer Healan
Ryan Worthy
Christianna Klangides
Steven Navas
Jasmine Palmer
Liz Fernandez
Nathaniel Gaynor
Yaritza Vallejo
Rachel Grabow

Agency Credits: 
Ashley Sanchez
Aja Smith
Taylor Stokes
Richard Fischer Estrada
Rodrigo Rivera
Gabrielle Kessler
Sam Lewandowski
Andre Truong
Jody Sowa
Gigi Ouf

Additional Contributors:
Wieden+Kennedy New York
Golin
BODEN
Alma
Publicis Groupe