Winner Status:
Category Winner

Client/Brand: 
Lexus

Agency: 
IW Group, Inc.

Campaign Summary:
In 2023, Lexus launched its first-ever TX, a three-row luxury SUV designed for multigenerational families. The TX Launch campaign targeted Asian audiences showcasing the specific insights of each segment (Asian American, East Asian, and Asian Indian), establishing the TX as the ultimate family SUV where every seat is the best seat.

Client Credits:
Sara Lara
Jayme Lawson
Chelsea Cassudakis
Eric Cavanagh







Agency Credits: 
Hugh Bacher
Cenon Advincula
Narendra Wickremetunge
Nita Song
Christine Kwak
Emily Pak
Martin Chingcuangco
Adam Tia Vuong
Sam Yoon


Additional Contributors:
RadicalMedia
The Capital Media Company